ADVERTISEMENTS for residential property - private as well as executive condominiums - tend to show only one ethnic group swimming, cycling in the park, working out, admiring the sunset from the balcony, going to school, and having ladies' tea sessions or cocktails.
These advertisements portray an aspirational way of life and should be representative of Singapore's multi-ethnic, cosmopolitan society.
Government advertisements take care to be representative of the various ethnic groups in Singapore. The private sector could do the same. There is no need for more rules and guidelines if private developers can do this in a creative manner.
N. Varaprasad
These advertisements portray an aspirational way of life and should be representative of Singapore's multi-ethnic, cosmopolitan society.
Government advertisements take care to be representative of the various ethnic groups in Singapore. The private sector could do the same. There is no need for more rules and guidelines if private developers can do this in a creative manner.
N. Varaprasad
