We refer to the letter by Mr Peter Arnold “Prominent brochure displays vital for advertising tourist sites” (April 10).
The Singapore Tourism Board thanks Mr Arnold for his feedback and appreciates suggestions in improving efforts to promote Singapore.
With regard to his comment about the minimal tourist attraction brochures displayed at key tourist sites, we would like to clarify that while brochure racks may not be available in all hotels, the Association of Singapore Attractions (ASA) has brochure racks in more than 100 locations in Singapore, including the airport.
The ASA is currently reviewing these racks to serve the industry and tourists better.
As part of our latest partnership with Changi Airport Group, we are also increasing avenues to interact with visitors who have just arrived at the airport.
Other local marketing tools range from banners to tourist-centric venues such as the Singapore Visitor Centre.
We are also using technology to engage tourists on a more personal level and cater to their needs better.
For example, we recently revamped our destination website YourSingapore.com to provide more information and interesting stories curated by content partners and Singaporeans.
The website is also designed specifically for mobile devices, making it easier for tourists to access content on the go.
Interactive information kiosks have also been placed in the Singapore Visitor Centre @ orchardgateway to assist visitors in discovering Singapore’s offerings and enable them to customise itineraries that can be emailed to their mobile devices.
For an added personal touch, customer service officers at the Singapore Visitor Centre are on hand to provide personal guidance on our tourism offerings beyond information found on brochures, going a step further to share insights on hidden gems as well as timely information on the latest event highlights.
